Monday, January 16, 2012

A Peek Behind the Publishing Curtain

Before I got published, I had no idea how publishing works. It's like any other industry-- how it works is not common knowledge. I mean, do I know how grape juice is produced and bottled? Do I know the inner workings of the teacher's lounge? Do I know who designs toilets and how you get your foot in the door of that industry? No.

So, this post is just an attempt to pull back the curtain for you guys a little, if you're interested. This is also a partial response to those lovely enthusiastic readers who tell me to write faster so the book can come out sooner. To those of you who have, I'm glad you're eager! But the fact is, I don't set the release date, and a book release depends on WAY more than me writing as quickly as possible (which, believe me, I am already doing), as you will be able to see.

Here are the book making steps (also, props to my editor for helping me with the things I forgot):

1. Author writes rough draft. This can take anywhere from a few months to over a year, depending on how fast the writer writes and what the publishing timeline is. For example, Insurgent is coming out a year after Divergent, but some authors have more time between books and some have less time.

2. Author gets editorial feedback on rough draft. This can take awhile, because it takes a long time to read and analyze a book carefully, and also, editors work on more than one book at a time.

3. Author writes second draft, gets more feedback, sometimes author writes next draft and gets more feedback...depends on the book.

4. Author gets line edits. These are editorial notes that are on a line by line level, like "this sentence, as written, is confusing" and "doesn't this contradict what you said five pages ago?"

5. Author turns in line-edited draft

6. Author gets copyedits. These are editorial notes that are super nitpicky, like "no comma here, per rule 238923598B in the Chicago Manual of Style" and "this should be in italics, not quotes." (I used to do this as a job. I really liked it, actually.)

7. Author turns in copyedited draft

8. Author gets first pass pages. These are a copy of what the text looks like when it's in "book form," that is, in a PDF document, with the right font and chapter headings etc. This is the one of the last chances an author gets to make changes to the book.

9. Author turns in first pass pages, with notes.

10. Many more passes between Editorial, Copyediting, and Design occur, as they make sure every piece of punctuation is in the right place, and that there aren’t lines where the text is too tight liketherearenospacesbetween words or too loose l i k e  t h e r e   a r e  t o o  m a n y, or pages with just one line of text (that's called a widow, by the way). Their job is basically to make the formatting, font, and overall look of the text invisible so that all you notice are the words.

11. Author and editor work on flap copy, tagline, etc., that will be used in marketing, advertising, and talking about the book.

12. Somewhere in here, I get an author photo taken.

13. ARCs (Advanced Reader Copies) are printed and distributed to book reviewers and bloggers and teachers and librarians and booksellers and the like.

14. Time is allowed for ARCs to be read and reviewed, as part of a comprehensive marketing strategy. Sometimes there are no ARCs. There are many reasons that might be the case.

15.  Sales Reps chat with bookstores all over the country once they’ve had a chance to read the ARC. Together, each bookstore and his or her Sales Rep determine exactly how many copies of every book being published that season they should order, based on past books written by the author, or other books of a similar nature.

16.  Paper is ordered for that print run, several months or weeks in advance. That much paper is heavy, and takes up a lot of space to store, so the publisher has to put the order in with the printer in advance, since every book is printed on slightly different paper (or stock) and the printer has to have time to get shipped from the papermaking plant to the printing location. 


17. Other marketing things also happen in the midst of this. Sometimes a book trailer is outlined, worked on, and produced. Sometimes facebook pages with special fun things like faction quizzes are created. Sometimes articles are written, interviews are done, and guest blogs occur. Sometimes it's the author who does all this stuff, while working on the book at the same time and possibly raising three small children and working part time. It all depends on the book, and generally, all these things need to be spaced out.

18. Sometimes Publicity and Sales decide to send the author on tour. If so, they have to set up events that work with each bookstore’s calendar. They also have to work out how to get author from City A to City B most effectively in a short span of time, and with as few crazy-early-morning flights as possible. If the author goes on a group tour with other authors, this becomes another one of those crazy word problems of juggling schedules, calendars, hometown cities, and flights schedules.
19. The final book is sent to the printer

20. Books can take months to print and put into cartons-- and even stickered, if the book has won an award or something. Sometimes books are printed overseas, and after they’re printed, they have to be put on boats (boats!) to ship back from the overseas printers to the warehouses in the US. This is because thousands of books are heavy and the publisher has to look for the most cost-effective method, so that book prices don’t have to be raised. 

21. Once the books arrive at the US port, they have to go through customs. And then they have to be shipped to warehouses in different parts of the country. At the warehouse, they go through quality checking to make sure pages aren’t printed upside down or backwards, etc., before any books can be released. Meanwhile, bookstores and sales reps have to transmit their final orders.

22. Each bookstore’s shipment of books gets shipped (again, slowly, to minimize cost) out to the bookstore’s own warehouse or processing area. 

23. Then bookstores put books on shelves!

I think it's important to put aside a somewhat romanticized view of book writing in which it's just the author and the pages and sometimes the editor. And the reason I think it's important is that there are so many people involved in this process-- people who work so hard, and who are really indispensable. I mean, every time someone says "oh, did you design the cover?" I try not to laugh, because seriously, if I had designed the Divergent cover it would look like this:

Don't tell me you would have bought this, because I'll know you're lying.
My point is: there are a lot of people who make this work. And they are good at it. So thank you, behind-the-scenes people. We, the authors, the readers, the book-lovers, salute you.

[Note: there are a lot of other things going on in publishing, like School & Library, or social media, audio, e-book, legal departments, finance, etc. But for the sake of streamlining this post, I listed only things that are more "steps" and not continuous, as far as the making and distributing of the physical book is concerned.]

And now, when I mention first pass pages, you will totally know the lingo.

46 comments:

  1. Hahahaha. I LOVE YOU. And I love your illustration even if maybe, uh, I might have been a little aprehensive if that was the cover...

    Anyhoodles, so wonderful of you to set it out like this! I had some ide but it's nice to know the finer details I never really got around to asking anyone... ahem...

    <3

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  2. Great outline. And as a matter of fact, I do know what goes on in the teachers' lounge! lol.

    Also, love your cover. I read Divergent on my Kindle, but for a cover like that I'd have to buy a physical copy just to show people.

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  3. I'm waiting for Divergent to cross the seas and come from Spain to Argentina, 'cause of the shipping costs, you know. In the meantime, I loved reading this post! I knew it was a long journey from writing to publishing, but I had no idea author and editor exchanged so many edited pages!

    xo, Ella

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  4. HAHA I actually laughed out loud when I saw your self-made cover! I think I MIGHT prefer the cover that Divergent ended up receiving (one of the best-looking covers in 2011, if you ask me). Thanks for this post; it's interesting to see what a long process it is for a book to become a book :)

    Really looking forward to Insurgent! Much love from Sweden.

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  5. Now we will TOTALLY know the lingo! Your illustration was pretty hysterical, though I have to agree with Mia about there being some slight apprehension if that'd been the real cover...but you know, the real Divergent cover is pretty fabulous and your rendition is definitely smile-worthy. :)

    And now we know many of the steps, which is great because I know I at least had no idea how it all worked behind that curtain. Thanks for sharing your experience with us!

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  6. I had some idea that there were a lot of "hidden" steps in publishing, but I had no ideas how many different editing steps there were. Thank you for the insight!

    Shanan
    http://thebookaddictnet.blogspot.com/

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  7. A nice simple post about publishing.

    I'm adding this to my weekly round-up!

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  8. It does sound like a long process, thanks for the post.

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  9. This is probably the best step by step guide of the publishing timeline that I have ever seen! Thanks!

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  10. This was really informative. Thanks for sharing =D And LOL at the "alternate" cover illustration.

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  11. Wow! That's incredible how much happens! And it all sounds like heaven to me. Very cool! Thanks!

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  12. Fascinating! It's cool to know that you once worked as a copyeditor; I think that'd be the kind of job that I could enjoy as well. And I had never given much thought before to the fact that different books are printed on different types of paper, and that they need to be ordered in advance...wow!

    As for your original Divergent cover... there are no words.

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    1. It's a great job, as long as you are a detail/grammar/punctuation person (which you probably are, if it sounds appealing to you). I liked that I didn't have to make subjective assessments of books (which would scare me) like an editor would, but I still got to help fix them up.

      Also, I did not know about the paper either, to be honest. Then I held the Romanian Divergent and the pages felt so different. Not as thick, I think. Anyway.

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  13. Thanks so much for this post. Very informative and insightful. I never knew what copyediting was, and now I know! Phew, I'm working on draft #2 of my novel and revising as much as I can before I start querying.

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  14. Thanks so much for sharing this! What great insight.

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  15. The cover is hilarious - I may have one like that tucked away somewhere ;o)

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  16. Um... wow. So I knew that this was a big process, but I think the boats put it in perspective ( : Thanks for the insight! Fantastic post!

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  17. Thank you so much for this, it was really interesting, and I think it might've helped me be a bit more patient waiting for books in the future aha and I love the cover

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  18. Hi! Omg. I loved this article. It's very interesting and I loved your attempt at the cover of the book. It was... cute! Heh. I loved Divergent as well. I actually shared it with my friends and it got passed around so much that by the time it came back to me it was pretty wrecked but nevertheless I love it. I can't wait for Insurgent to come out. Lots of love from Malaysia. -Pamela

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  19. Who does the job of preventing odd-looking typesetting? For instance, making sure you don't have three lines in a row that begin with "the" on the left side of a page.

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  20. I'd love to play along - especially with step # 14. :)

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  21. HA!!!! Great info, V! One to bookmark!

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  22. I really enjoyed reading this and it came at a good time for me since I recently started querying agents. It's a bit discouraging though that I still have so much to do before my book gets on the shelves (that is IF I find an agent.)

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  23. Hehe! Actually, your handmade cover is better than I could do. True story.

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  24. WOW. That is a crazy-lot of steps!! Thank you, thank you, thank you for writing this post, though. I'm an aspiring author (my biggest dream is to become a bestselling novelist), and this information is fantastic. Now I'm not only filled in on the lingo (which I like!) but I also know a bit about how all of this works so that when I get a published at some point (I like positive thinking, haha), I'll have an inkling of what's happening!! ;)

    Thanks, Ms. Roth!!

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  25. I really appreciate this post. You shed so much light on this process. Thank you for taking the time to detail this for those of us still struggling to get published.

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  26. Great post! Thanks for giving us the scoop on what really goes on!

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  27. You have shattered my romanitic view of life. Thank you!

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  28. You made it sound like you were the one who is doing the quizzes on the facebook page, Are you? and they are really fun by the way!!!! and sheesh! thats a lot of stuff to publish a book!
    oh this is random buuuuut.....NIC ROBUCKS AS FOUR!

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    1. Oh, no! I mentioned that sometimes authors do all that work, but figured that saying it in conjunction with the raising three kids and working part time thing suggested that it was not me (since I don't have three kids! Or any kids. Or even a dog). Anyway, no, I'm not running the quizzes and stuff, that is the wonderful people at the publisher.

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    2. Ahhhhh ok! It all makes sense to me now :) well thanks for the information on publishing and I cannot wait for Insurgent to come out. Love your book, it's amazing!

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  29. Great stuff - thaks for sharing!

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  30. I read the book Divergent. When I finished reading the book, I couldn't help but read it again (I'm not kidding) and now I'm like constantly reading my favorite parts. The book is so interesting, it literally makes you obsessed. I will squeal like a little girl when I buy the sequel of this book. Anyway keep writing, you're my number one favorite author.

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  31. It takes a lot of work to publish a book!

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  32. Good overview of the process! There are many people behind each book. I work at Random House children's and no matter how many times I tell people I'm in marketing, they still somehow hear EDITOR, lol.

    http://bklovin.blogspot.com/

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  33. Thanks for sharing this process. I have always been a bit curious about what publishing a book entails.

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  34. Thank you so much sharing this! As an editor (at an insurance carrier), I follow a lot of these same steps just with less interesting content. :)

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  35. I freaking LOVE your cover! That made me laugh out loud! :D I loved Divergent enough that you can use that cover for Insurgent and I WOULD buy it!

    Thanks for explaining the publishing process. It makes the idea of "writing a book" more real to me. And makes me happy I wouldn't be personally responsible for every punctuation mark. Semicolons and I don't really understand each other! :)

    As for the boats... Yes. I lived overseas when I was younger, and the cheapest way to buy books was to order them "surface" mail. It took almost a month to get Harry Potter! I know, right?

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  36. I write a couple guidebooks a year for a major travel publisher, and it's a very similar process--though yours is far more tedious with more rounds of edits and passes! I aspire to someday write a novel, as well, but just looking at all of that work it requires *after* the initial draft is written is quite daunting! =)

    P.S. Just started Divergent yesterday and finished it today and LOVED it. Can't believe I have to wait three whole months for the next one! Thanks for an awesome piece of fiction.

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  37. Wow, I loved your breakdown of behind the publishing curtain. I had never really understood why it took so long for books to make it to bookstore shelves, and it now makes a lot of sense. I know I do it all the time, but it's also really harsh for people who say, "Why is it taking so long for the next book?!?!" because you, yourself only have 1 year to do all of the steps you talked about above, and that's a whole lot of stuff to do in one year!

    I scrolled down to your "design" cover and I woke my family up with my laughing. "One choice can change you a lot, probably" is one of the best lines I have read in such a long time, because it just goes to show how much work is put into the book's image, not even the book itself, but the cover design and the author info and the summary on the flap and the review quotes. But I really did laugh out loud for so long when I saw your cover.

    AND, actually, knowing that you're an amazing writer, if Insurgent had a cover like that, I'd NO DOUBT buy it, and I know every other fan of Divergent would too, without a second doubt. You could totally get away with a cover like that for the last Divergent book, because now it's your name that sells the books not the cover image!!

    Anyways, sorry for the long and rambling comment, just wanted to say thanks for the break down and have you thought of a career in book cover design? Just sayin.

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  38. Hahahha, PAINT FIRE. Yez.

    One .jpeg file can make you chuckle a lot, probably!

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  39. Haha, this is perfect. I've always been so curious about the work that goes into a single book, and the pride you feel once it's FINALLY published. Must be amazing.

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  40. Oh, my Google! When I saw the cover you created, I seriously laughed out loud! XD So funny!

    I love your books, and it's amazing what writers have to go through before their books are published. I knew about most of the editing process (a lot of aspiring writers in the family), but I had no idea that they transport books via boat! I understand the cost thing, but dang. You learn something new everyday, huh?

    Can't wait for Insurgent to come out! XD

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